Consistent with vision of change and transformation through effective engagement and empowerment, TDC’s logo is inspired by, and is a rendition of an Akan (Ghanaian) symbol for ‘Transformation’ and ‘A new beginning’. The symbol representing the logo (Sesa Wo Suban in the Akan language) means “Change or transform your character (or your Mind-set)”.
The symbol signifies personal reflection and transformation. It combines two separate symbols, a ‘Golden Morning Star’ symbolising new start to the day, opportunity and promise, placed inside the wheel, representing rotation or independent movement. The symbol is intended to encourage individuals and organisation to bring about a positive change to the world through effective engagement and action.